PROGRAM SCHEDULE

TUESDAY ~ MAY 17

8:30 am	The Harvard Faculty Club/ Library Room
9:00 am - 10:30 am	Promoting Business Between the U.S. and Spain: Two Models, many Markets
	• Joaquín de la Herrán, Managing Director of CESCE: Compañía Española de Seguros de Crédito a la Exportación, S.A.
	Morning Coffee
11:00 am - 12:30 pm	Global Marketing and Branding in Emerging as well as Developed Markets
	• Dr. John A. Quelch, Professor, Senior Associate Dean for International Development, Harvard Business School
12:30 pm - 2:15 pm	Luncheon, The Harvard Faculty Club
2:30 pm - 4:00 pm	The Hispanic Market in the U.S. for American & Spanish Managers
	• Juan Villalonga, Entrepreneur
	Afternoon Coffee
4:30 pm - 6:00 pm	Global Team Building Tactics: Individual and Team Assessment Workshop
	• Patricia Hayden, President, Intercultural Consulting, Dallas, Texas
7:00 pm	Departing from Real Colegio Complutense
7:30 pm	New England Dinner Sponsored by: American Holdco, Inc/Freixenet
	• Michael Tourkistas, President of American Holdco Inc. • Baldomero Baeza, European Sales Director for East Coast Europe

Additional Information >>

NOTE: Program and Speakers subject to change. Advanced copies of Speeches and Case Studies will be available to Participants.

SUPPORTING ORGANIZATIONS:
*Real Colegio Complutense at Harvard
*US Chamber of Commerce (Washington DC)
*US Commercial Service
*ICEX- Spanish Institute for Foreign Trade
*The United States- Spain Council
* Agencia Andaluza de Promoción Exterior (EXTENDA)
*American Chamber of Commerce in Spain

SPONSORS:
*East Coast (American Holdco, Inc.)
*Freixenet, S.A. (U.S.- Branch)

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<<Monday May 16 Schedule

Wednesday May 18 Schedule >>

 

 

 

 

 

 

 

 

 

 

 

 

<<Program Overview

<<Monday May 16 Schedule

Wednesday May 18 Schedule >>