THE EXECUTIVE PROGRAM

The Executive Program is designed to help top business leaders capitalize on the wealth of business opportunities that exist today between the U.S. and Spain. Understanding the distinct business practices and corporate cultures at work in the U.S. and Spain is essential to the success of any business venture seeking to expand into either market.

Through the 3-day Executive Program, business leaders will gain a deeper understanding of business practices and corporate cultures distinct to the U.S. and Spain. They will leave the program with specific knowledge about how to manage those differences in ways that maximize the prospects of success for their business ventures. Just as importantly, participants
in The Executive Program will have made valuable contacts and connections with people who will be a source of continued assistance as their business ventures unfold.

The Executive Program provides a challenging, interactive environment that helps business leaders learn how to best position their companies to capitalize on business opportunities in the U.S. and Spain. Participants engage in roundtable discussions with their counterparts from the U.S. and Spain, they hear from executives of businesses that have successfully entered the U.S. or Spanish markets, and they learn about cutting edge research that is relevant to expanding business into the U.S. or Spain.

2009 EXECUTIVE PROGRAM

Click here to view program schedule

 

PAST EVENTS

2008 EXECUTIVE PROGRAM

SUNDAY ~ MAY 4 - WEDNESDAY ~ MAY 7

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2007 EXECUTIVE PROGRAM

SUNDAY ~ MAY 13 - WEDNESDAY ~ MAY 16

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2006 EXECUTIVE PROGRAM

SUNDAY ~ MAY 14 - WEDNESDAY ~ MAY 17

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2005 Executive Program

SUNDAY ~ MAY 15

8:00pm
Reception
The Inn at Harvard/Lobby Area

Monday May 16, 2005 Schedule >>

Tuesday May 17, 2005 Schedule >>

Wednesday May 18, 2005 Schedule >>

Program Materials are sent to participants upon registration.

Additional Information >>

SUPPORTING ORGANIZATIONS:
*Real Colegio Complutense at Harvard
*US Chamber of Commerce (Washington DC)
*US Commercial Service
*ICEX- Spanish Institute for Foreign Trade
*The United States- Spain Council
* Agencia Andaluza de Promoción Exterior (EXTENDA)
*American Chamber of Commerce in Spain

SPONSORS:
*East Coast (American Holdco, Inc.)
*Freixenet, S.A. (U.S.- Branch)

 

  • Identify Key Markets in the U.S. and Spain
  • Export-Import Opportunities
  • Defining and Identifying promising products and services
  • Market Research for business success
  • Differing regulatory environments and legal forms of business in the U.S. and Spain.

 

  • Organizational Cultures
  • Integration vs Differentiation
  • Negotiation, decision-making and mediation strategies in each market
  • Potential Sources of Conflict
  • Knowledge about the “media” for business managers
  • How to address an effective message to the target audience
  • Communication as a tool for International Business
  • Main Distribution Channels for business in the U.S. and Spain
  • Developing Communication & Marketing Skills (USA and Spain)